ZA TRUE WHITE EX BB CREAM
ONLINE CAMPAIGN

Let’s get excited about:
Japan-standard skincare and cosmetic brand Za and the new True White EX BB Cream.

Project work scope:
To strengthen brand awareness, retain Za fans, introduce the new product to target consumers, and recruit new consumers via product trial, Viva coordinated with Torpaktorkum program from GMMTV YouTube channel and various micro-influencers to promote the product benefits.