Tsubaki Watsons
Regional Campaign

Let’s get excited about:
Precious Japanese Tsubaki flower oils and beautiful, healthy, alluring hair.

The objective of the Southeast Asia campaign was to focus on the rich and natural goodness of the Tsubaki flower, which only grows in Japan.

The brand’s unique science of nature brings to light the flower oil’s benefits to having beautiful, healthy and alluring hair.

Project work scope:
Our Southeast Asia and Thailand campaign for Shiseido’s Tsubaki brand included the creation of thematic and functional key visuals, digital assets, online content, and in-store communications.