Snake Brand Prickly Heat
Cool The World
Launch Campaign

Project work scope:
The remarkable Snake Brand Cooling Powder is one of Thailand’s oldest and most iconic brands with over 100 years of history. Today, the brand is exported to over 16 countries worldwide.

To create awareness of the new innovative family range, Viva worked with The British Dispensary Group to launch the ‘Cool The World’ campaign, starting with cool communication strategy and TVC concept, storyboard, production, and media plan.