SHISEIDO JUNPAKU SENKA
WHITENING SKINCARE
1st IN ASIA LAUNCH CAMPAIGN

Let’s get excited about:
The 1st in Asia launch of Shiseido Japan’s top-selling whitening skincare, Junpaku Senka, which celebrates the natural bright beauty of bare skin.

Project work scope:
Viva Creative Studio came up an iconic visual identity campaign featuring cheek-to-cheek moments meant to create joy and spread happiness to everyday people. Gorgeous Thai actress Mook Worranit Thawornwong was our presenter as her bright, energetic, and sparkling personality matched perfectly with the Junpaku Senka brand.

Aside from the 15-sec TVC, Viva’s work scope also included the launch communication strategy, Out of Home (OOH), Above the Line (ATL), and online and in-store communications.