Lenovo VIBE K5 Series
& Offline Campaign
Let’s get excited about:
We’re taking VIBE to the max. Viva’s online ad for Lenovo reached over 5 million views in Thailand in just 10
days and achieved over 65% completion rate.
Relating to our focused target audience is key and the scripting of the ad integrated need-to-know content in an
emotionally related storyline.
Project work scope:
Our VIBE K5 Thailand campaign included the creation of key visuals, online video ad, social media, cinema, OOH,
BTS, online content, and in-store communications.