Starwood Asia Pacific
Le Meridién First Night Event
Project work scope:
Viva created Starwood’s signature event for the launch of their flagship property in Southeast Asia, the Le
Meridién Bangkok in Surawong.
The project was a regional team effort between Viva, Le Meridién BH, and Starwood AP.
It was a one-night event with global press coverage designed to highlight the new and iconic Le Meridién brand
experience, creative passion, and curated LM100 partnerships.