Gaysorn Plaza
IBC Works

Project work scope:
Gaysorn Plaza stands out as the first house of the master brands in Southeast Asia and is one of the top luxury icons and visible landmarks of Bangkok today.
For over four years, Viva has been working together with Gaysorn as their exclusive communication agency on brand conceptual development, communication strategy, Above the Line (ATL), in-mall communications, active brand experience strategy, exclusive content, and CRM.