Active Cooling Powder
Branding & Launch Event
Let’s get excited about:
BDG’s cooling powder for the new generation with Triple M power. The Active Cooling Powder range was conceptualised,
branded, and launched by Viva as a bridging brand of the Prickly Heat range.
Created to attract a younger urban male target audience, the range carries a more masculine design, fragrance,
and eight hours of cooling power to match a fast-paced and active city lifestyle.
Project work scope:
For the creation and launch of the Active Cooling Powder range, our work scope included branding, identity,
range pack design, communication strategy, media planning, TVC, radio, and exclusive content.