BDG SNAKE BRAND
COOL CODE GEN BATTLE
CAMPAIGN 2019
Let’s get excited about:
One of Thailand’s oldest, most iconic OG brand, BDG Snake Brand
Prickly Heat, and the Cool Code - Cool Generations campaign
featuring Thai superstars อาหนิง นิรุตติ์ ศิริจรรยา (Nirut Sirijunya),
คุณป๊อป อารียา สิริโสภา (Pop Areya), คุณเป๊ก เปรมณัช สุวรรณานนท์ (Peck Permanut),
and น้องอร อรวิภา อัศวนิก (Orn Ornvipa).
Project work scope:
To refresh BDG’s Snake Brand Prickly Heat classic range and promote
their new products, Viva Creative Studio conceptualized and created
the communication strategy and Cool Code – Cool Generations Battle
Campaign 2019 – a concept designed to provoke talking points on
social media about which generation is the coolest. In addition,
Viva also produced the 30-sec online video, digital assets, and behindthe-
scenes viral clips.