BDG SNAKE BRAND
COOL CODE GEN BATTLE
CAMPAIGN 2019

Let’s get excited about:
One of Thailand’s oldest, most iconic OG brand, BDG Snake Brand Prickly Heat, and the Cool Code - Cool Generations campaign featuring Thai superstars อาหนิง นิรุตติ์ ศิริจรรยา (Nirut Sirijunya), คุณป๊อป อารียา สิริโสภา (Pop Areya), คุณเป๊ก เปรมณัช สุวรรณานนท์ (Peck Permanut), and น้องอร อรวิภา อัศวนิก (Orn Ornvipa).
Project work scope:
To refresh BDG’s Snake Brand Prickly Heat classic range and promote their new products, Viva Creative Studio conceptualized and created the communication strategy and Cool Code – Cool Generations Battle Campaign 2019 – a concept designed to provoke talking points on social media about which generation is the coolest. In addition, Viva also produced the 30-sec online video, digital assets, and behindthe- scenes viral clips.