HOT ON THE TRAIL
OF PRAYA LUNDBERG
THE ANESSA THAILAND
Why we’re excited:
The heat was fierce, but there’s nothing like watching a much-admired face on TV, billboard, and catwalk braving
the sun and transforming every scene into magic with dazzling ease and beauty. No sweat.
Viva Creative Studio used a full-scale production team to shoot Thailand’s star and UNHCR Goodwill Ambassador,
Pu Praya Lundberg, in collaboration with SHISEIDO (Thailand) for their new ANESSA suncare line.
Project work scope:
Launched as an online campaign for the Thai market, we created a full design set for the brand’s key visuals,
video commercial, and media communications, showcasing ANESSA’s new superior sun protection formula that complements
an everyday lifestyle as dynamic and fearless as Pu’s personality.