PERFECT UV SUNSCREEN
2019 NEW RANGE CAMPAIGN
Let’s get excited about:
Japan’s No.1 and fastest-growing personal care sunscreen brand in Thailand, and the ever-inspirational Pu Praya
Lundberg presenting ANESSA’s new range of Perfect UV Sunscreen for a modern lifestyle.
Project work scope:
Viva Creative Studio collaborated with Shiseido for ANESSA Thailand’s 2019 summer campaign. Our team consisting
of strategists, creatives, and writers conceptualized and scripted the storyboard and produced the 45-sec online
viral video, which reached up to 5 million views (within 48 hours) on social media. Above the Line (ATL), as
well as online and in-store communication assets were also included in the work scope.