SHISEIDO ANESSA
PERFECT UV SUNSCREEN
2019 NEW RANGE CAMPAIGN

Let’s get excited about:
Japan’s No.1 and fastest-growing personal care sunscreen brand in Thailand, and the ever-inspirational Pu Praya Lundberg presenting ANESSA’s new range of Perfect UV Sunscreen for a modern lifestyle.

Project work scope:
Viva Creative Studio collaborated with Shiseido for ANESSA Thailand’s 2019 summer campaign. Our team consisting of strategists, creatives, and writers conceptualized and scripted the storyboard and produced the 45-sec online viral video, which reached up to 5 million views (within 48 hours) on social media. Above the Line (ATL), as well as online and in-store communication assets were also included in the work scope.